FN - April 17, 2006 Issue



Search Party: The Internet's Most Sought-After Shoe Brands
The FNList

In the Internet age, you are what you Web -- and if customers are coming to your Website,
they're probably looking to buy. Internet marketing firm Stylophane.com tracks the number of
times brands are entered into selected leading search engines such as Yahoo.com and
msn.com. In February, footwear brands were entered into search engines roughly 1.7 times.