Shop.org - February 9, 2010
Top Story:
Index gauges fashion brands popularity on facebook

The Stylophane Facebook Fashion Index, which launched last week, shows how the number of Facebook fans of individual fashion brands changes on a daily basis. "I think that Facebook is going to end up being the biggest thing since Google when it comes to online advertising. And this shows pretty quickly which companies are taking Facebook seriously," said Alex Mendoza, managing partner of Stylophane.